I've been disappointed by author blurbs in the past. This is one reason why I really love ebooks -- there's less scrummy marketing for me to be influenced by. When I come across a series of bad author blurbs, I do not assume that the author who wrote the blurb has bad taste. I assume they haven't actually read the book and were asked to do a favour for an author acquaintance, the niece of an author acquaintance, their publisher, their agent's grandniece, or something like that. I look at the language they use as well. If it's full of superlatives and sounds like a high school candid photo caption, I don't go for it. If it has a little detail, I'm more likely to pick up the book based on a blurb.
no subject
Date: 2012-02-19 12:18 pm (UTC)