seanan_mcguire: (zombie)
seanan_mcguire ([personal profile] seanan_mcguire) wrote2012-02-18 06:45 pm

The dark side of blurbs.

I read a book recently* that I should have adored. It had a great cover, an interesting premise, and blurbs by several authors that I idolized and trusted. If they were endorsing it, it should have been amazing.

It is currently at the head of my short list for "worst book I read in 2012." I want those hours of my life back.

It wasn't offensive; it didn't call me names or slap my hands or steal my shit. It wasn't poorly written, although it had some pacing issues; the words were in the right order and generally spelled correctly. I can't in all good conscience call it a bad book. But I hated it. Absolutely, empirically, and with very few caveats. It was not my cup of tea. It wasn't even in my cup of tea's time zone. So why did I pick it up?

The blurbs. They made me think this book and I would get along, thus projecting one of the Geek Fallacies onto an innocent piece of prose. Friendship is not transitive, and neither is readability.

This is the dark side of blurbs: this is why authors sometimes have to say "no," even if they like another author's work. Because when I put my name on the cover of a book, I am saying "I like this, and if you like the things I like, you will like it, too." But what happens when you don't? Suddenly everything else I like is questionable. What if Diet Dr Pepper, Monster High dolls, and carnage are all waiting to betray you, too? Where is the line?

We have to be careful. We are trading on your faith, and our reputations.

Have you ever read a book based on the blurbs, only to find your faith in the authors who provided them somewhat shaken? Not your faith in the author who wrote the book—presumably, if you bought it based on blurbs, you didn't have any—but your faith in the blurbers?

(*No, I will not name the book. Why? Well, one, I am not in the business of bad book reviews, unless it's a non-fiction book riddled with factual errors. Other people obviously enjoyed this book, otherwise the blurbs wouldn't have been there in the first place. Your mileage may vary, and all. And two, as an author, I wouldn't want to find someone ranting about one of my books like this. So since the book didn't murder my puppies, I will not name it.)

[identity profile] marlowe1.livejournal.com 2012-02-19 06:10 am (UTC)(link)
I do find it odd that authors think that they have to be nice to other authors. Yes, we are all in the same business and we are trying to make a living. In fact, we very well could run into each other. The problem is that when we give glowing blurbs to terrible books or refrain from saying what we DON'T like about a book (or even failing to give the title of the book that we find so terrible), we are losing our respectability and our ability to be honest with ourselves.

I think the 20s authors were going too far when they made it a point of pride in calling out their friends and giving them bad reviews as a source of pride, but I think that for an author to be taken seriously as someone who blurbs or recommends books that author must also be willing to take the piss out of the occasional book. For example, no one is going to care if you or I hate The Historian (I despise that boring book and I barely made it to the requisite 50 pages before putting it aside - especially after I realized that it was pushed so hard because it was The Da Vinci Code meets Twilight) but being on record as hating that book means that people take us more seriously if we push the works of Catherynne Valente for example (and I usually literally do that since I like to shove her books in people's hands as soon as I am done with them and go "HERE! Read this!! Now!"

Hopefully she's already looked at this comment thread and doesn't see that. Not that I mind but it is a little embarrassing.

[identity profile] seanan-mcguire.livejournal.com 2012-02-19 06:21 am (UTC)(link)
I don't give, can't give, won't give dishonest reviews or blurbs. But this post isn't about what was wrong with that book; it's about what was wrong with the blurbs on the cover, at least for me. I am brutally honest with my friends. I am also not a book reviewer. It's not my job, it's not my place. I'd rather be positive when I take the time to say anything at all.

It doesn't help that I enjoy a lot more than I dislike, which was eventually what caused me to stop doing positive reviews, too. I just don't have time.