seanan_mcguire: (discount2)
[personal profile] seanan_mcguire
As of today, Magic For Nothing is officially available from bookstores all over North America, and from import stores all over the world. It's been spotted in the wild from California to New York, with several points between also chiming in to let me know that they've got copies. Hooray!

Since it's release week, I figured it was time to once again answer the wonderful people asking how they can help. So here are a few dos and don'ts for making this book launch awesome.

DO buy the book as soon as you can. Sales during the first week are very important—think of it as "opening weekend" for a movie—but they're not the end-all be-all. If you can get the book tomorrow, get the book; if you can get it at my book release party later this month, get it at my book release party. Whatever works for you. Brick-and-mortar store purchases are best, as they encourage reordering. If you've already bought the book, consider buying the book again during release week, as a single copy might get lonely. They make great gifts!

DON'T yell at other people who haven't bought the book yet. I know, that's sort of a "why are you saying this?" statement, but I got a very sad email from a teenager who'd been yelled at for not buying A Local Habitation the week that it came out, and I have never forgotten it. So just be chill. Unless you want to buy books for people who don't have them, in which case, don't yell, just buy.

DO ask your local bookstore if they have it on order. If your local store is part of a large chain, such as Barnes and Noble, the odds are good that the answer will be "yes," and that they'll be more than happy to hold one for you. If your local store is small, and does not focus specifically on science fiction/fantasy, they may have been waiting to see signs of interest before placing an order. Get interested! Interest is awesome!

DON'T berate your local bookseller if they say "no." Telling people they're overlooking something awesome doesn't make them go "gosh, I see the error of my ways." It makes them go "well, I guess it can be awesome without me." Suggest. Ask if you can special-order a copy. But don't be nasty to people just because their shelves can't hold every book ever written.

DO post reviews on your blog or on Reviews are fantastic! Reviews make everything better! Please, write and post a review, even if it's just "I liked it." Honestly, even if it's just "this wasn't really my thing." As long as you're being fair and reasoned in your commentary, I'm thrilled. (I like to believe you won't all race right out to post one-star reviews, but if that's what you really think, I promise that I won't be mad.)

DON'T get nasty at people who post negative reviews. You are all people. You all have a right to the ball. That includes people who don't like my work. Please don't argue with negative reviewers on my behalf. It just makes everybody sad. If you really think someone's being unfair, why don't you post your own review, to present an alternate perspective? (Also, please don't email me my Amazon reviews. I don't read them, I don't want to read them, and I definitely don't want to be surprised with them. Please have mercy.)

DO feel free to get multiple copies. No, you probably don't need eight copies for your permanent collection, but remember that libraries, school libraries, and shelters are always in need of books. I'm donating a few of my author's copies to a local women's shelter, because they get a lot of women there who really need the escape. There are also people who just can't afford their own copies, and would be delighted. I wouldn't have had half the library I did as a teenager if it weren't for the kindness of the people around me.

DON'T feel obligated to get multiple copies, or pressure other people to do so. Seriously, we're all on budgets, and too much aggressive press can actually turn people off on a good thing. Let people make their own choices. Have faith.

DO check with your local library to be sure they have a copy of on order. If they don't, you can fill out a library request form. Spread the paperback love!

DON'T forget that libraries need books. Many libraries, especially on the high school level, are really strapped for cash right now, and book donations are frequently tax deductible. If you have a few bucks to spare, you can improve the world on multiple levels by donating books to your local public and high school libraries.

DO suggest the book to bookstore employees who like urban fantasy and talking mice. Nothing boosts sales like having people in the stores who really like a project. If your Cousin Danny (or Dani) works at a bookstore, say "Hey, why don't you give this a try?" It just might help.

DON'T rearrange bookstore displays. If the staff of my local bookstore is constantly being forced to deal with fixing the shelves after someone "helpfully" rearranged things to give their chosen favorites a better position, they're unlikely to feel well inclined toward that book—or author. It's not a good thing to piss off the bookstores. Let's just not.

So those are some things. I'm sure there are lots of other things to consider; this is, at least, a start. Finally, a few things that don't help the book, but do help the me:

Please don't expect immediate email response from me for anything short of "you promised us this interview, it runs tomorrow, where are your answers?" I normally make an effort to be a semi-competent correspondent, but with a new book on shelves and final edits due on an unnamed project, a lot of things are falling by the wayside. Like sleep.

If you're in the Bay Area, I hope to see you March 25th at Borderlands Books, where I will be reading, signing, and running a raffle for your enjoyment, along with Mishell Baker!


Date: 2017-03-08 02:29 am (UTC)
From: [identity profile]
I am not finding this elsewhere, but it's possibly me being dumb, but is there word on the audiobook release?

(I can get the ebook and strip it so I can TTS it - because there is no way I am going to have time to read it with my eyes - and for that matter, books, I have a lot of books! But it would be cool to know, if anyone knows. I haven't gotten the audiobooks of any of these, but I'm getting more into the performance bit, and less into the super speedy robo-voice that had been my wont.)

Date: 2017-03-09 03:30 am (UTC)
From: [identity profile] rachele willoughby (from
Yeah, it's super weird. Usually the audiobook comes out at the same time so I'm pretty bummed. If you search in Audible there's no sign that the book even exists. I emailed the publisher. I'll let you know if they get back to me.

Date: 2017-03-14 02:11 pm (UTC)
From: [identity profile]
Well, the audible audiobook is now listed on as available

Date: 2017-03-14 03:56 pm (UTC)
From: [identity profile]
...and all that work I put into figuring out how to contact Audible Studios. (They kind of don't make it easy, at least through email. I should have started with Twitter.)

Date: 2017-03-09 06:33 pm (UTC)
From: [identity profile] rachele willoughby (from
So, i guess there just isn't one? Strange. The reply i got was... not helpful but here it is:

Dear Rachele,

Thank you for contacting Penguin Random House Consumer Services. We appreciate your interest in our publications.

Unfortunately, there is no Audiobook edition of this title, from PRH or any other publisher that I can find.  Sorry for any inconvenience and thank you for your patience.

Date: 2017-03-09 09:18 pm (UTC)
From: [identity profile]
I wonder if we're looking at a new narrator?

Date: 2017-03-09 10:18 pm (UTC)
From: [identity profile] rachele willoughby (from
Oh, I hope not! I love Emily Baur.

Date: 2017-03-09 11:59 pm (UTC)
From: [identity profile]
We have a new main character, though - so i could see it.

Date: 2017-03-14 12:50 am (UTC)
From: [identity profile]
I never have any info on this. I'm sorry.

Date: 2017-03-14 03:40 am (UTC)
From: [identity profile] rachele willoughby (from
Neither does the publisher, apparently. ;)

It'll get here when it gets here, I suppose.

Date: 2017-03-14 03:58 pm (UTC)
From: [identity profile]
I haz it. All it right with the world.

(My audio retention is so much better. Of course, I then go and mess this up by listening to books and reading email or webpages at the same time, which is just dumb. There are rules - designing meshes, good. Writing code, bad. I just break them, and it's stupid. Though it does make books more re-listenable.)

Date: 2017-03-14 06:29 pm (UTC)
From: [identity profile] rachele willoughby (from
Sweet! Audible just emailed me in response to my inquiries like it'd been there the whole time complete with a link to "How to Browse Audible". Thanks Audible.

Well, nevermind. It's available and that's all that matters.

Date: 2017-03-08 02:36 am (UTC)
From: [identity profile]
Congrats! Looking forward to mine showing up.

Date: 2017-03-14 12:53 am (UTC)

Date: 2017-03-08 04:32 am (UTC)
ext_3743: (InCryptid - Heroic Stand)
From: [identity profile]
I'm staying away from the spoiler-friendly post until I finish, but I'm 2/3 through the book so far and LOVING it. *^^*

Happy Book Day!

Date: 2017-03-14 12:53 am (UTC)

Date: 2017-03-08 04:34 am (UTC)
From: [identity profile]
It showed up on my Kindle just as I was finishing your Jurassic Park story :)

Date: 2017-03-14 12:54 am (UTC)
From: [identity profile]
I am a constant delight.

Date: 2017-03-08 04:43 am (UTC)
From: [identity profile]
Happy bookday! Hanna and I will be at Borderlands and will be bringing along my labmate ^^ Hail the new book!

Date: 2017-03-14 12:54 am (UTC)

Date: 2017-03-08 05:01 am (UTC)
From: [identity profile]
Just bought on the nook and will pick up a physical copy later this week!

Date: 2017-03-14 12:54 am (UTC)

Date: 2017-03-08 05:06 am (UTC)
ext_14638: (Default)
From: [identity profile]
My copy arrived in Australia yesterday - very timely! I'm about halfway through, and would be further if it wasn't madness season at work. Very nervewracking!

Date: 2017-03-14 12:54 am (UTC)
From: [identity profile]
Oh, fabulous!

Date: 2017-03-08 11:06 am (UTC)
reedrover: (Summer)
From: [personal profile] reedrover
Yay, congratulations, and wooooo! (I got it and finished it yesterday so I can loan it out immediately.)

Date: 2017-03-14 12:58 am (UTC)

Date: 2017-03-08 02:07 pm (UTC)
From: [identity profile] amelia edwards (from
Preordered the paperback and the kindle and got both yesterday. I'd forgotten that the book was pre-ordered in e-form and was pretty surprised when it showed up on my tablet. (I'm not complaining, since it means less fighting for the physical copy,

Date: 2017-03-14 12:59 am (UTC)
From: [identity profile]
I appreciate your dedication to Sparkle Motion.

Date: 2017-03-08 05:19 pm (UTC)
mneme: (Default)
From: [personal profile] mneme
Happy Bookday! (yeah, we had the book on launch day; still haven't read it yet, though).

Date: 2017-03-14 01:15 am (UTC)
From: [identity profile]
S'okay, I can wait. :)

Date: 2017-03-09 06:17 pm (UTC)
From: [identity profile]
I preordered forever ago but I totally forgot the release date, which means I got a badass surprise when I checked my email and saw the notification. Wheeee!! :D

Date: 2017-03-14 01:21 am (UTC)
From: [identity profile]


Date: 2017-03-14 12:17 pm (UTC)
From: [identity profile]

Downloaded it one second ago. :)

Date: 2017-03-09 07:06 pm (UTC)
From: [identity profile] charles kovacs (from
Hi Seanan,
Downloaded Magic for Nothing from Amazon the second I saw your email/post.
Can't wait to start reading it!

You are totally my favorite author. I own quite a few of your books. :)


September 2017

3 4 56789

Most Popular Tags

Style Credit

Expand Cut Tags

No cut tags
Page generated Sep. 19th, 2017 06:52 pm
Powered by Dreamwidth Studios